Melissa And Doug Toys

It is no doubt that Melissa and Doug toys are in a class of their own. As evidenced by the blog discussion and consumer market surveys, there are millions of children and their parents who have been positively impacted by the Melissa and Doug toys. There are several reasons for the high ranking of these toys in the American and international market; here are some of the reasons discussed.

The History:

Among toy manufactures and indeed most business units, there are few that have been able to top the US market and other international market. Melisa and Doug is one such company that has had a very short life span yet it has an international house name. If you are looking to buy a toy, Melisa and Doug is an obvious choice because the name will ring a bell in your ears. The US based company has been manufacturing wooden toys for over 20 years.

The company has a humble history, having started in a basement, and then expanded. The need for more space has kept the company on the toes, always looking for more space. Upon realizing the expansion trend, the Melissa and Doug toy company has sought more space through outsourcing. Initially a difficult task in the Americas, the company has gone ahead and outsourced the toy manufacturing in the Chinas. This does not in any way mean that the toys manufactured in China are of any lesser quality. The specification for manufacring is provided for by the parent company and has to meet the USA market specification.

Manufacturing of Melissa and Doug toys is largely done by hand. Very small proportion of the toys is machine made. Because of this fact, it becomes very expensive to manufacture the toys in the Americas due to the expensive labor costs.

Market Size:

In every hundred households in the US, you will find a good number that stock the Melissa and Doug toys. This hand-crafted baby toys come in various shapes from puppets, to wacky magic and doll-houses. There are as many as 800 unique designs that meet the needs of all children across the ages. The company designs all these in-house and is a leader in the market.

Safety Features:

Quality control is highly monitored in outsourcing the manufacture of these toys. There are more than fifty inspectors from the parent company in US that oversee the manufacture of the melissa and doug toys.

The test for safety of the toys is not part of what has been outsourced. The paint type and the toxin level in it are monitored by safety inspectors from the US. This makes the toy company a very unique company. You can trust every single piece of the product in the US market.